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Each woman personifies one of six hero Matrix products to showcase sleek precision to curl bounce to high-shine flow.
March 17, 2026
By: Lianna Albrizio
Pop group Katseye will star in Matrix Moves, a 2026 global campaign that celebrates the intersection of hair and motion, according to Matrix.
Centered on the concept of “Hairography” – the idea that hair is an extension of movement and a tool for self-expression – the campaign fuses the girl group’s dynamic performance style with Matrix’s signature colorful, optimistic and uplifting spirit, per the brand.
Matrix Moves invites each member of group to bring her own hair identity to life through a signature move and product moment, each uniquely personifying one of six hero Matrix products to showcase performance across textures, styles and intensity – from sleek precision to curl bounce to high-shine flow.
Daniela masters “The Soft Serve” powered by Food for Soft, highlighting touchable, hydrated texture.Lara delivers “The Sleek Slay” using Mega Sleek, showcasing ultra-smooth, frizz-free precision that stays sharp.
Manon wears “The Bounce Drop,” utilizing a Curl Can Dream to define and celebrate the natural pattern and volume of her curls.
Megan embodies strength with “The Bond Baddie” featuring Build-A-Bond, proving that hair can be both resilient and stylish.
Sophia captures the light with “The Glow Mo” using Glow Mania to ensure a high-shine, radiant finish.
Yoonchae defines versatility with “The Miracle Maknae,” powered by the multi-tasking Miracle Creator to keep her hair prepped and perfected for any style.
Watch the campaign video here:
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